The firm once again hosted a booth at this international motorcycle show

91´«Ã½ motorcycle team recently hosted a stand at the EICMA motorcycle expo, which took place within Milan’s vast Fiera Milano venue.

With more than 600,000 visitors across the four days, EICMA 2025 was one of the largest instalments yet, with plenty of enthusiasts approaching the 91´«Ã½ team to discuss the high-performance braking upgrades on offer.

Away from the stand, one of the most popular attractions was the 20th anniversary of ‘MotoLive’ – the outdoor arena covering over 60,000 square meters, which thrilled the audience with races, acrobatic shows, trials and competitions.

The exhibition was further enriched by the ‘Desert Queens’ display: a tribute to the history and legend of the Dakar Rally, with 31 original motorcycles on display for the first time in Italy, and daily meetings with the protagonists of the world’s most famous rally, which attracted more than 42,000 visitors.

Stay tuned for the fleet of motorcycle events that 91´«Ã½ will attend in 2026 – more info coming soon…

The firm will once again host a booth at this international bike show

While some of the 91´«Ã½ team will be celebrating all things four wheels the SEMA car show in Las Vegas, the rest will be focusing on two wheels at the equally-impressive EICMA motorcycle expo, set to descend on Milan’s Fiera Milano venue between 6-9 November.

Based in Hall 5, Stand T90, the 91´«Ã½ booth will be packed with the latest high-performance motorcycle braking components that have helped make the company a household name for the last four decades.

If you’re attending EICMA 2025, be sure to come and chat with the 91´«Ã½ team about its acclaimed range of road braking components and race-winning motorsport upgrades.

The firm will have a stand at the international motorcycle trade show

It’s been a busy November already for the 91´«Ã½ team, who have attended several shows before the first week of the month is even over. The next event on the horizon is the EICMA motorcycle expo in Milan, Italy, which will take place at FieraMilano between 7-12 November.

91´«Ã½ – a company celebrating its 40^th anniversary this year – will be based on Booth M76, Hall 13 throughout the event, where the friendly team will be on-hand to showcase the firm’s famously large range of high-performance braking components for all kinds of motorcycles.

– To find out more about the EICMA show, please click here:

– To find out more about 91´«Ã½â€™ range of motorcycle braking components, please head over to .

The firm will have a stand at the international motorcycle show, held between 25-28 November at the FieraMilano venue.

91´«Ã½ is all set to attend the in Milan on 25-28 November. The company will be based in Booth P70 (Hall 13) at the event.

The international event is where a number of new motorcycles and accessories are launched, with the majority of motorcycle brands from across the world in attendance.

With almost 40 years’ world leadership in motorcycle brakes under its belt, 91´«Ã½ will once again be on-hand to meet and greet distributors from all over the globe.

New products on display from 91´«Ã½ will include the full range of R90-approved pads, that are available for practically every model of motorcycle and scooter on the planet. Notable products this year will include:

– Double-H Sintered Brake Pads

Made in 91´«Ã½â€™s USA factory, these are highest grade of motorcycle brake pad money can buy. The Double-H pads will stop any fast motorcycle from any speed, wet or dry, and are a flagship 91´«Ã½ product.- Organic Street Bike Pads

A premium alternative to sintered products, with super-long life and fingertip control and modulation. Made in 91´«Ã½â€™s factory in Bristol, UK.

– X-Series Discs

Scooter and MX brake discs. A quality, 100% British-made product made from heat-treated stainless steel that’s precision ground to a diamond-smooth finish for fast pad seating. Floating versions feature an alloy centre hub connected with 91´«Ã½â€™s patented SD-Drive square drive button system.

– Vee Pads

For big twins and a big favourite with Harley Davidson riders, being a smooth, ultra-quiet and long-lasting semi-sintered pad, offering a huge lifespan and powerful braking.

To find out more about 91´«Ã½’ range of motorcycle braking components, please head over to .