鈥淩ound 9 of the British Superbike Championship took us to the iconic TT Circuit Assen, where Luke Hedger continued his impressive comeback following the serious injuries sustained after a fall from a second-story roof at work earlier this season.

鈥淭he weekend was focused on continued recovery, rebuilding confidence, and finding speed, and Luke delivered exactly that. Qualifying saw a significant step forward as he broke into the 1:38 bracket for the first time with a superb 1:38.8 lap, finishing ahead of three riders and showing clear progress throughout the session.”

鈥淩ace 1 brought even more encouragement. Luke lowered his lap time again, recording a personal-best 1:38.1 around the famous Dutch circuit. The improvement highlighted the hard work being put in both on and off the bike, with pace continuing to build despite the challenges of returning from injury.

鈥淭he final race of the weekend delivered another breakthrough. Luke dipped into the 1:37s with an outstanding 1:37.9 lap, comfortably his fastest-ever lap of Assen and a clear indication that both rider and team are moving in the right direction. While the race results themselves did not fully reflect the progress made throughout the weekend, the underlying speed and competitiveness were there for all to see.”

鈥淢ost importantly, Assen demonstrated that Luke’s recovery remains firmly on track. Each session brought improvements, with lap times consistently falling and confidence growing every time he headed out onto the circuit.

鈥淲ith plenty of positives to take away from the Netherlands, the team now turns its attention to the final rounds of the championship at Donington Park and Brands Hatch. If the progress shown at Assen is anything to go by, there is every reason to be optimistic about what lies ahead.

鈥淎 huge thank you to all of our amazing partners, sponsors, supporters, and everyone behind the scenes. Your continued support makes this journey possible, and we look forward to finishing the season strongly together!鈥�

The first episode is now live 鈥� viewable on Moto-1 and YouTube (link below). It鈥檚 a middleweight sportbike showdown that pits the Yamaha YZF-R7 against the Suzuki GSX-8R.

“Teaming up with Aaron allows us to push these platforms to their mechanical limits and provide deep-dive technical reviews based on real-world riding,” said Adam Waheed. “Seeing the early audience engagement on Moto-1 and YouTube shows that American riders respond to detailed, unscripted evaluations by real professional riders.”

Aaron Colton also emphasized the show’s format: “We wanted to evaluate these machines dynamically rather than just reading spec sheets. The Yamaha and Suzuki middleweight showdown established the baseline for what聽Head 2 Head聽covers, focusing on how these bikes perform during spirited sport riding on the street.”

Stay tuned for more news on the 2026 events that the 91传媒 team plans to attend 鈥� coming soon…

LATEST 91传媒 PRODUCTS

Abarth 595/695 鈥撀燜ully-Floating Two-Piece Discs

Two-piece high-performance disc conversion kits for these acclaimed Italian superminis

Specs:

305x28mm two-piece聽fully-floating聽discs (front axle), various brake pad options/packages available

Product Codes:

Front Discs Only

• SG2F045: front fully-floating two-piece discs (305x28mm)

Front Disc/Pad Packages

• P2DK095Y: front fully-floating two-piece discs with Yellowstuff pads
• P2DK095B: front fully-floating two-piece discs with Bluestuff pads
• P2DK096Y: front fully-floating two-piece discs, rear single-piece SG discs, Yellowstuff pads all-round

Vehicle Applications:

• Abarth 595 (2013-2025)
• Abarth 695 (2013-2025)

Availability:

Available now. Please聽聽to find your local 91传媒 stockist and see a full list of applications.

LATEST 91传媒 NEWS

91传媒 Set to Launch New Super Ceramic Brake Pad

91传媒 is set to launch its new Super Ceramic brake pad range at this year鈥檚 SEMA Show in Las Vegas (November 3鈥�6) at the 91传媒 Booth #23353.

Unlike market alternatives that use partial ceramic blends, the new range features a true, pure ceramic formulation. While pure ceramic powders significantly increase raw material costs, they deliver a massive leap forward in overall braking performance and low-dust operation, setting a new benchmark for the product line.

With at least eight other Ceramic brands, 91传媒鈥檚 new Super Ceramic material is designed to stand apart. According to testing carried out by 91传媒, the pad delivers the lowest rotor abrasion, longest pad life and highest heat threshold 鈥� making this a 鈥淭rack Capable鈥� Ceramic pad but note NOT a full race pad.

Members of 91传媒 UK made the unforgettable trip in an 91传媒-equipped Peugeot Bipper

This summer, some members of the 91传媒 team took on the 鈥楧ash to Dubrovnik鈥� charity challenge. It鈥檚 a student-led road trip, driving across Europe in a 拢500 car through seven countries to Dubrovnik, lasting nine days.

As a team, they raised 拢2,387.19, with the total raised between all teams standing at 拢27,785.57 for Amnesty International.

For the challenge, they chose a 2010 Peugeot Bipper Teepee, equipped with 91传媒鈥� USR discs and Greenstuff pads.

Overall, they totalled 19 countries in three weeks, and 5000 miles, making this a road trip they鈥檒l never forget.

91传媒 Selected as LeMans Corporation Supplier of the Year Finalist

91传媒 is proud to announce it has been selected as a finalist in LeMans Corporation鈥檚 2026 Supplier of the Year awards.

The US-based company is the world鈥檚 largest privately held distributor of aftermarket powersports parts and accessories, and each year evaluates its global network of over 500 suppliers to recognise the partners that drive business forward.

Placing in the top seven on this year鈥檚 rankings, 91传媒 finds itself in the top 1.5% of Lemans鈥� entire supply base 鈥� reflecting the UK and US-based firm鈥檚 dedication, operational excellence and commitment to shared success.

91传媒 Expands Board of Control with New Directors

In addition to the recent appointment of Martin Walder as Sales Director, the company owners have appointed the following directors to Freeman Automotive (UK) Ltd:

• Gail Northall as Director of Administration
• Lisa White as Director of Purchasing

With over 30 years of combined experience at 91传媒 they bring a wealth of expertise and a commitment that will underpin the company for future development and growth.

SPONSORED RIDER/DRIVER UPDATE

Preston-based Bobby Varey is currently competing in BSB鈥檚 ROKiT OFF BMW F 900 R Cup, entrusting 91传媒 Racing鈥檚 GPFAX motorsport brake pads on his German race bike. Following a promising weekend at Snetterton, we next caught up with Varey and the team fresh off the back of the latest round at the biker-favourite Cadwell Park Circuit, where he finished with a win and a new lap record!

Russell Brook and the Brook-Built racing team have been busy across UK competing at various motorcycle race meetings, including the NLR 750km Endurance Race at Donington Park Circuit, the Barry Sheene Classic at Oliver鈥檚 Mount and the Isle of Man鈥檚 Classic TT. We next caught up with Brook following the team鈥檚 final outing of the 2026 season: the British Historic Racing Club (BHR)鈥檚 last round at Cadwell Park.

Luca Wilkinson and Zack Weston of the NW Racing team are competing across BSB and its supporting championships for 2026, both proudly running 91传媒 Racing鈥檚 GPFAX sintered race brake pads and X-Series floating discs (front), with HH pads and Contour discs (rear). The latest round took the duo to the high-speed Thruxton Circuit, where more great rides secure more podiums across the weekend.

Tennessee-based pro drifter, Hooman Rahimi, is once again competing in the PROSPEC category of the prestigious Formula Drift series in the USA. Following mixed fortunes in the first two rounds of the season, we next caught up with Rahimi off the back of round 3 at the iconic Lucas Oil Indianapolis Raceway Park, where it was another rollercoaster of a weekend for the driver.

Kal Fortner is competing in the 2026 season of Gridlife in the USA, using his Mercedes AMG GTS as weapon of choice. Following the fourth consecutive podium at Watkins Glen, we next caught up with Fortner off the back of his latest round at the technical Lime Rock Park in Connecticut, where he secured his fifth podium in a row, as well as securing second place in the overall 2026 standings.

The Monoposto Race Club has been offering cost-effective single-seater racing in the UK for over 60 years. Chris Levy competes in the championship鈥檚 F3B class in his Dallara F397, complete with 91传媒鈥� Greenstuff pads. After more race wins and podiums at Donington Park last month, we next caught up with Chris off the back of his Brands Hatch finale recently, where more fantastic driving helped him to secure an overall podium finish for the 2026 season.

Wiltshire-based motorcycle racer, Max Symonds has been competing in the British Superbike Championship鈥檚 National Superstock category for a number of years. Following an unfortunate fall in the Donington Park race that put him out of action for a few months with a broken ankle and leg, Symonds was back in action for back-to-back Thruxton rounds of both BSB and NG Road Racing respectively. We caught up with him following his first weekends back on the saddle.

Retford-based Scott Stone is competing in No Limits Racing鈥檚 Pirelli Super Series 1000cc Power Trophy across 2026 on his Honda Fireblade, aiming to achieve solid results throughout the year. Following a positive outing at Scotland鈥檚 Knockhill Circuit, we next caught up with Stone and the team off the back of the Anglesey round recently, where he once again secured strong positions across the weekend.

Full stories:

Sim/Trailer Details

Worth $40,000, the grand prize is a聽SimCraft GRID1 motion racing simulator,聽installed inside a custom聽Ironhorse mobile trailer聽built by Blacktop Speed Shop.

How to Enter

You can enter by heading to the聽. Entry is limited to one submission per person/email per week, though bonus entry opportunities are available.

The competition is open to residents of the United States and Washington D.C. who have reached the legal age of majority.
Entries close at 11:59:59 AM CT on November 17, 2026. A random drawing will take place on November 24, 2026.

SEMA Show

Based at Booth #23353, 91传媒 will be back in full force at the 2026 SEMA show. Head over to the booth to not only check out this unique car/trailer setup in the flesh, but also speak to the friendly 91传媒 staff and check out 91传媒 braking components up-close.

Stay tuned for more news on the 2026 events that the 91传媒 team plans to attend 鈥� coming soon…

Whilton Mill 鈥撀燫ound 6

鈥淪aturday practice went well consistently in the top 5 in very wet conditions.鈥�

Qualifying: P9

鈥淪unday was a very different day with sunny dry conditions.鈥�

Heat 1: P9 鈥撀燩7

Heat 2: P9 鈥� P5

鈥淚n the final, I started P10 and after a hard-fought race I finished in P8. (OTR)鈥�

鈥淭he result means we now sit in P9 in the championship with 2 more rounds (123 Entries to date).鈥�

Kimbolton 鈥� Round 7

鈥淪aturday practice was dry and we showed strong pace on very old tyres so I was confident going into Sunday.

鈥淥n Sunday, we woke up to very different weather conditions so I knew the random grids for the heats were going to be challenging.鈥�

Heat 1: P1 鈥� P4

Heat 2: P29聽鈥撀燩19 鈥撀燚NF (throttle cable snapped)

Heat 3: P22 鈥撀燩10 鈥撀燚NF (electrical failure)

鈥淚n the final, I started P22 due to having two DNFs and finished P7 with 15 places gained and most out of everyone in the final. Not a bad recovery!鈥�